Introducing Burberry Hero, Riccardo Tisci’s first scent for Burberry. Enigmatic and adventurous, Burberry Hero is an enthralling marriage of strength and subtlety, power and compassion, athleticism and creativity. A new masculine spirit exploring the house codes of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis; a new modern heroism. Our vision is challenging the traditional stereotypes of masculinity, empowering you to transform to find the courage to embrace who you truly are. Featuring a positive and heroic lead, the campaign sees man and horse mirror each other in their movements, pushing their physical limits to transform into a mythical creature - a metaphor for personal transformation. A new man. A hero. Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper. Juniper, a classic British ingredient of the perfumer’s palette, brings a vibrant freshness to the scent, and is deepened by a trio of warm cedarwood oils from three distinct mountain ranges: the Appalachians, the Atlas Mountains and the Himalayas. The bottle is a modern reimagining of Burberry fragrance by Riccardo Tisci - featuring the Thomas Burberry Monogram. Its angular shape is an abstract reinterpretation of a horse’s hoof, engraved with our Burberry logo.
Ingredients
PROPYLENE GLYCOL, AQUA/WATER/EAU, BUTYLENE GLYCOL, SODIUM STEARATE, ISOSTEARETH-20, PARFUM/FRAGRANCE, STEARETH-2, ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, SODIUM HYDROXIDE, COUMARIN, GERANIOL, CITRAL, TOCOPHEROL.
