Why are ghd straighteners so popular?

ghd straighteners have long been at the top of the popularity charts - as pioneers in the straightening industry, they revolutionised hair straightening almost two decades ago.

But what makes the styler so popular? Why do styling lovers around the world rely on the cult brand's straighteners? And are they really worth the money?

We researched our product reviews, asked the editorial team and spoke to stylists to find out why the straighteners are so popular.

No matter how frizzy or curly your hair is, the ghd styler straightens every hair type. Many consumers report that the ghd styler is the first straightener that has managed to straighten hair. But the iron is also suitable for fine hair, it does not heat up too much and leaves no damage to the hair structure.

Can you still remember how we used to wait up to 30 minutes for the hair straightener to heat up? Not with these straighteners, because they are ready to use within seconds.

The styler plates are slightly rounded. The advantage of this? It is almost impossible to smooth edges or corners into the hair, as can be the case with other straighteners.

Straight hair, curls or waves - anything is possible with the ghd straightener. The ideal design and perfect size allow for different styling options

The quality of the ghd styler is undisputed. Not only does the hair only need to be straightened once and then stays straight until the next wash. The styler is very durable and once purchased, will last for years.

The ghd styler is a straightener that gives you smoother, sleeker and healthier looking hair. The straightener has an incredible design that straightens, curls and waves hair perfectly.

Get healthier, shinier and stronger hair without losing colour with the ghd platinum+ styler in black. You can style it silky smooth or create perfect curls, seductive waves, ultimate volume and irresistible bounce. With the ghd platinum styler, you can tame even the most unruly hair. Multiple possibilities, one tool: the Platinum+ styler from ghd.

 The intelligent ultra-zone technology in the new ghd Platinum+ styler has sensors in each plate. This ensures that the styler maintains a safer heat of 185 degrees Celsius consistently and evenly from root to tip.

One styling stroke per strand is all you need with the ghd platinum styler. This is gentle on the hair and also saves time. The styler with ultra-zone technology reduces hair breakage by over 50% compared to a styler with 230 degree temperature. And it gives the hair 20% more shine compared to hair without treatment. A good thing! And the fork joint doesn't just look incredibly stylish on this ghd tool. It also provides extra control when creating any style you desire.

The ghd styler has its advantages and will give you years of hair straightening pleasure. A great investment!