John Frieda

Sheer Blonde - Violet Crush Intensive Purple Shampoo

Knock the stubborn, brassy tones in 1 use for cooler, brighter blonde! With crushed violet and blue pigments, this rich intensive formula reduces both yellow and orange tones to keep blonde looking cooler and brighter. The ultra-violet pigmented intensive purple shampoo instantly transforms even the most stubborn brassy tones into cooler, brighter blonde. Safe for use on natural, colour treated, platinum blonde, and lightened brunette hair.

Directions of use

Gently massage into wet hair, lather, and rinse well. For more intense results, and to fight stubborn brassiness, leave shampoo on hair for 2-3 minutes. Use daily until your desired color result is achieved. To maintain those results, use the daily Violet Crush Purple Shampoo. For best results, follow with Violet Crush Purple Conditioner. Rinse hands immediately after applying shampoo to hair to avoid purple pigment on your hands.

Result

This rich intensive formula reduces both yellow and orange tones to keep blonde looking cooler and brighter.