L'Oréal Professionnel

Série Expert Chroma Crème - Purple Shampoo

With Chroma Crème Shampoo, color correct & maintain like a pro. Chroma Crème is a trio of color-neutralizing cream shampoos that provide instant color correction, tailored to all hair colors and intensive care. Freshly colored hair contains a mixture of primary dyes. After a few hair washes, some of the dyes fade. Warm reflections such as yellow, orange or red reappear. It is a common myth that purple shampoo neutralizes all warm tones and cares for all colored hair. This does not correspond to professional reality: purple shampoo neutralizes only yellow tones in blond hair. Therefore, to correct unwanted heat, you should choose the right color correction. Since purple neutralizes yellow reflections, choose Purple Chroma Crème for blondes to platinum blondes. Purple Chroma Crème immediately neutralizes all unwanted yellow reflections and intensely nourishes the hair fiber without weighing it down, for excellent color correction and care. Chroma Crème is the result of a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs. Together, they have developed an exclusive technology that combines professional, customized colorants to neutralize unwanted warm reflections, now in a particularly nourishing formula. It offers homogeneous neutralization thanks to a thinner, more uniform formula than traditional neutralizing shampoos, which ensures that color stains do not appear even on porous areas. It provides maximum care with ten times less conditioning agents that target the most damaged and porous areas of the hair. It also guarantees 3x more shine. The rich, creamy and foaming texture provides a unique experience.

Direction of use

Use Purple Chroma Crème alternating with your regular shampoo and adjust the exposure time depending on the desired level of neutralization, from 2 to 5 minutes.