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label.m

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label.m

label.m was born out of the love for creativity and passionate dedication to the craft of hairdressing. Created in London in 2005 by Toni Mascolo, CEO and Sacha Mascolo-Tarbuck, Global Creative Director, the brand embodies London's Brit-Cool collective of Fashion and Music. label.m formulations are where art collides with science. Created in salon, rather than in a laboratory, the dynamic, award-winning collection combines naturally sourced ingredients, essential oils with exclusive label.m technologies. label.m is one of fashion’s true originators - leading the way by pioneering innovative formulas. Inspired by hairdressers, to shape the future.


As the London Fashion Week designers’ product of choice for the last 21 seasons – creating hair styles for over 40 shows per season – label.m has collaborated with the most sensational design talent: Giles Deacon, Todd Lynn, William Tempest and Jean-Pierre Braganza. With inspiration comes recognition. label.m is the only London Fashion Week official haircare product.

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