Björn Axén

Cool Silver Shampoo

By adding purple pigment, Cool Silver neutralises the warmer tones of the hair, giving it a crisp, cool look. The Cool Silver series contains UV protection and nourishing protein complexes to moisturise and soften both hair and scalp. Cool Silver Shampoo is a sulphate-free pigment shampoo used to cleanse and treat blond and grey hair. The shampoo has an antistatic effect and is the one product in the series that is most enriched with pigments.

Directions of use

Shampoo hair twice. The first time is to break down surface tension and dissolve fats, dirt, remnants of styling products and pollutants, etc., and the second time is to get the hair and scalp really clean! To significantly mute warm yellow tones, only use Cool Silver until satisfied with the colour. The shampoo is the product in Björn Axén's Cool Silver series that has the most pigment. If the hair colour becomes too cool, alternate Cool Silver Shampoo with Color Stay Shampoo. A pigment shampoo should open the hair cuticle as much as possible, so therefore should not be too conditioning otherwise the pigment will not stay in the hair. It is therefore important to finish with Cool Silver Conditioner, which is deeply conditioning, so the pigment remains in the hair.